A recent blog post criticized a particular home gold party outfit by stating that its party appraiser “doesn’t care” about the jewelry presented but merely offers sellers a price and payment. It could be that the appraiser robotically accessed, weighed, and quoted the jewelry with no show of interest in the products or the party guest. It could also be that a guest felt rejected when a fancy gemstone ring – an expensive gift from mother – had been quoted only for its meltdown value; a legitimate gold buying standard not universally understood by the general public.
While All That’s Gold cannot confirm or deny the evidence behind the blogger’s comment, we are concerned that gold party consumers, when reading such a remark, may go on to imagine that all gold party companies fit such a description. We want to set the record straight today.
Fact is, some gold party companies DO care – and they care a great deal. For instance, the staff at Gold Party US takes great care to treat every host and guest like a queen (or king!) and to give the highest level of thoughtful appraisal to each piece of gold, silver, and platinum presented to them.
Unlike some other associations, Gold Party US is comprised exclusively of jewelers and jewelry professionals. Also importantly — GOLD PARTY US LOVES JEWELRY! At any given gold gathering, your Gold Party US crew will ooh and ahh over pretty pieces, ask your friend if she’s sure about letting go of her baby’s first bracelet, for example, and advise you to take that 1920s watch to an antique dealer for a way better deal. Do they care? Absolutely.
Every customer, whether grasping a big baggy or just a handful of single, broken earrings, is valuable and treated like an individual. The same is true of his or her merchandise. Sure, the business dictates that the majority of gold, silver, and platinum bought at parties will be recycled and not purchased for retail or resale. However, if something stands out – an heirloom, a rare piece, a one-of-a-kind, something tragically valuable – Gold Party US is going to speak-up before weighing that prized item in with common unwanted, broken, and outdated jewelry. That is just what they do. They care.
Additionally, the blogger writes that the appraiser “just gives” the participant a price and then a payment – the purchase of gold right then and there.
This is a bad thing?
When practiced professionally and considerately, immediate price and payment is what a gold party is all about. Imagine a party where your guests were asked to wait for a week while their items were taken off-site and processed in an undisclosed location? Would your guests attend a party where their merchandise was not appraised in plain sight or where they would have to hand over their belongings to a stranger and wait for a check? It is standard procedure – and quite popular at that – for consultants to offer same day price and payment.
Finally, the blog suggests an alternative – the sale of merchandise directly to a refiner using a mail-in kit. We scratch our heads and wonder where the personalized care, originally introduced by the blogger, fits in to this method. You ship off your gold and then you wait. Not for a few minutes while home gold party guests munch popcorn, talk one-on-one with consultants, watch the scales, and make in-house decisions. No, no. You wait for someone out of sight, maybe even out of state, to thumb through your jewelry and to give you a quotation. This method can work for some and there are legitimate companies out there that have a good system. To their credit, they, too, will send your jewelry back to you if you’re unhappy with the price. That is good business. But going back to the first remark the blogger made about CARE – where is the personalized consultation in the cold envelope process? Are refineries really interested in the sentimental value of your grandmother’s wedding ring? How could they possibly know the sentimental value of any of your jewelry when it arrives packed in an envelope?
In business, bad guys are everywhere and the gold selling business is no exception. But don’t be discouraged by gold-pack outfits spinning the home gold party as a “scam” in order to turn you in the direction of their own refineries.
Home gold parties directed by professional, bonded, and insured jewelers work because they put you and your guests in touch with jewelers, appraisers, scales, equipment, and immediate payment. No postage, no insurance, no waiting, no wondering.
And most importantly, companies like Gold Party US truly do care.
