Gold is once again at the $1,000 mark, and the news outlets and scam artists are taking notice. Not only are companies like Cash 4 Gold ramping up their marketing to get a piece of the action, but more and more “gold buyers” are hitting the streets in ways we’ve never seen before.
Depending on where you live, you may have even seen people in bright green vests or other eye-catching colors standing on street corners, flashing signs proclaiming that you “SELL YOUR GOLD NOW!” in front of offices with haphazard banners hanging in windows. If you happen in to one of these stores, out of desperation, curiosity, or what-have-you, you’re likely greeted with nothing more than a card table and chairs in the middle of an empty office space. It looks like a set straight out of a horror movie, but the only impending torture is the pitiful amount you get offered for your precious gold.
As gold rises, more and more people are jumping on the bandwagon to buy gold and get a piece of this “cash cow”. It seems like a simple enough scam. Pay pennies on the dollar to someone for their heirlooms and treasures, then turn around and sell it at an incredible profit to a gold refiner. In truth, it is much more difficult than these people can even imagine to be safe, reputable, and fair.
Many refiners don’t take objects that are gold-plated, gold-filled or costume. Even now places in other countries are tricking the system by stamping their fakes to look real. Some even pass the most stringent tests, but aren’t gold at all. So if a gold scammer paid $100 for a fake necklace, he’s out of luck. It’s only a slight taste of justice for those who have been scammed.
Not only that, but if you’re truly a fair gold buyer, you probably aren’t making much, if any, profit. That’s why it’s usually safer to sell your gold to a jeweler than a company that does nothing but buy gold. Jewelers can not only re-use the gold they buy from you, but they also have another source of income that can help keep costs low, and help pass the savings on to you, the gold seller.
It may be easier to think of gold as a reverse sale. In typical product sales, a product goes from a manufacturer who sells it to a distributor, the distributor (or wholesaler), in turn sells it to a retail store, making a profit in the process (otherwise the distributor would be out of business, right), and then the retail store sells the product to you, also making a profit. So let’s say a manufacturer makes a box of 100 pens and sells it to the distributor for $1. The distributor then sells that same box to a retailer for $2, making $1 profit on every sale. The retailer then sells that box of pens to you for $3, making also $1 profit.
A typical gold transaction goes the reverse. A retailer (gold buying representative) buys the gold from you for $2, even though it’s actually worth $3. We usually skip the distributor step unless the gold buyer works for a bigger company. The gold buyer then sells your gold to the manufacturer (refiner) for the full value of $3, keeping the $1 profit from buying it for $2.
A scam company would likely do something more like give you $100 for $500 worth of gold, then sell it and make $400 profit, giving you only 20% of the true value of your gold. It makes you angry just to think about something like that happening, doesn’t it? Which is why we can’t stress enough that you should thoroughly research the company you want to sell your gold to. Ask for referrals, watch the entire gold-buying process, ask lots of questions, and if you still don’t feel comfortable, walk away and take your gold with you.
As always, ask questions, leave comments. We’re happy to respond to your inquiries.